Black and white photography – or monochrome – is a unique, aesthetic approach to the art of photography. Despite being limited in colour, black and white photography can create interest through its various juxtaposing shades and engaging focus points.

In some business circumstances, black and white product photography may even be more suitable than common coloured photography. Keep reading to find out when you should consider implementing black and white photography in your business.

YOU ARE LOOKING FOR A MINIMALIST APPROACH

If your business has a minimalist vibe – or you would like to have one – black and white photography may help with reinforcing your branding. Reason-being, black and white photography is naturally more muted and simpler than coloured photography, and thereby also has less objects of focus to worry about. Black and white photography can create the feeling of being minimal, even if you have multiple objects in frame.

YOU WANT TO LIMIT DISTRACTIONS FROM YOUR PRODUCT

Limiting the distractions from your focus product is another condition to consider if you are looking to use black and white photography. Although colour is an important part of photography, it may at times be detrimental to the overall quality of a photo – due to its distractions and lack of focus. As a result, black and white photography may be an alternative to common coloured product photos, with the added benefits of subject and composition focus.

If you are looking for product shots with focus directly on your product without any distractions from other objects or modelling, black and white photography may be the answer.

YOU WANT A HISTORICAL OR CLASSIC LOOK

Black and white photography is known for its timeless quality, relevant to every possible era. Seen as a classic photogenic choice, black and white photography naturally gives your photos a more historic look while also preventing them from ever becoming dated.

Black and white photography is a great medium to use for fine art – open to both interpretation and display. It may be especially helpful if you are looking to highlight timeless aspects or products of your business and want to use your product photos for a long time.

Design Identity Australia is an advertising agency based in Sydney, Australia working in digital content creation for online retail brands. We capture advertising and eCommerce driven imagery, whether a styled product shoot in the studio, or a day out on location using models, we are a one-stop-shop for all your creative needs.

If you’re interested in utilising black and white photography for you next shoot, get in touch today, and we’ll be able to answer any questions you make have including pricing.