As the digital age evolves, professional videography is undergoing a transformation driven by the dominance of mobile devices and the rise of short-form video platforms. These trends are reshaping the marketing industry and presenting exciting opportunities for brands to engage with their audience in new and captivating ways.

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The New Vertical Format

With the proliferation of smartphones and their screens, vertical videography has gained immense popularity. This format aligns with the natural way people hold their phones and is the format most social medias use today, resulting in more accessible content for consumers.

‍Short-Form Videos

Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionised the way media is consumed, allowing brands to quickly capture consumers’ attention. These platforms provide immense marketing and promotional opportunities, thanks to their rapidly growing user bases.

Dynamic Shots and Quick Transitions

In today's fast-paced digital landscape, maintaining viewers' attention is crucial. Sweeping cinematic shots, emphasising lines and silhouettes, add visual interest to create an engaging viewing experience. Quick transitions between scenes ensure the video remains fast-paced, aligning with viewers' attention spans.

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8mm film Style

8mm is making a come back, 8mm film is being reevaluated by video enthusiasts and professionals. It has been increasingly used for making movies and TV commercials. but it doesn't means you have to get a super8 camera to do so, With the appropriate LUT and filters, you can transform your digital footage into a remarkably authentic 8mm-style shot.

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Looping Videos

The looping feature offered by platforms like TikTok ensures consistent exposure for brands. Looping videos allow content to stay in the memory of the audience, making them an excellent tool for product marketing. By presenting engaging visuals in a repetitive manner, brands can leave a lasting impression and increase brand recall.

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By staying ahead of these emerging trends, we can help your brand navigate the ever-changing videography landscape and create impactful content that resonates with your target audience.

Design Identity has a team of experienced videographers who are ready to help you create any content for your brand needs.

Contact us today to learn more about our services.

Bookings@designidentity.com.au | 02 8339 0130

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