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Directing an entire campaign requires a lot of work. Heaps of preparations are required before a shoot, to ensure that the process flows smoothly and to guarantee the highest quality results. Things like planning the art direction, visualising the idea, storyboarding, styling etc. are all important things that highly affect the outcome. During the shoot you have lighting, angles, shots and scenes to keep track of, and after the shoot there is a whole lot of editing and retouching to do.

All of these aspects we took care of when directing a high-end editorial campaign for Chimissimi, which is an Australian high fashion shoe designer offering women’s slides with innovative interchangeable uppers, so you can mix and match your shoes with your style. Not only do they carefully curate their collections to embrace individual style, they also ensure that you are able to fashionably maintain foot health and comfort, by offering cushioned and comfortable slides.

For the campaign, we sourced professional stylists, arranged hair and makeup, found the models and carefully picked out colourful props and backgrounds to go along with the vibrant and exclusive feel of the campaign. Our skilled photographers brought the vision to life at our Alexandria atudio all while creating a fun and welcoming atmosphere for our clients. We made sure to follow the entire campaign through from concept to finished photos and videos. 

The final campaign products were used for their website, in the web shop, as advertisement for the brand, and on social media to promote the products.