In order to stay at the top of your game, and remain relevant in your industry, most brands will consider a website redesign. And you should be too, to help increase traffic, target the right market and keep your audience on your site for a longer time period.

All companies have the opportunity to achieve the results they need to stay competitive, but so many fail to make those changes in order to do so.

It’s unfortunately, a very common mistake.

Here are our top 5 reasons why you should consider a website redesign to boost consumer engagement:

1. YOUR WEBSITE ISN’T RESPONSIVE

More and more users are visiting websites via mobile, tablet and other devices (it’s not just desktop anymore!) You need to make sure your website caters to your audience’s needs because simply, a huge percentage of users could be lost if you don’t.

And who knows how valuable those leads could be.

2. YOU AREN’T GETTING THE RIGHT TRAFFIC TO YOUR WEBSITE

Are you getting traffic to your website but not seeing the results? This is something we hear all of the time. And there are lots of reasons why this could be happening.

One thing is for sure, users are increasingly demanding and expect an easy to navigate, clean, and simple website. And why shouldn’t they?!

Another reason (there are many!) is, your SEO is not on point. Installing an SEO plugin and using keywords is just the beginning. A bit confused by all this? Our experts at D! are in the know, you just need to ask.

3. YOUR CURRENT WEBSITE IT HOLDING YOU BACK BECAUSE IT’S NOT USER FRIENDLY

Users want a seamless user experience when visiting any website. This means, making your site easy to navigate and simple to use.

It’s important to remember that users may not have visited your site previously, so don’t know their way around unlike you! Imagine you were a new visitor, and think about how easy your site is to get around. Probably not as easy as you thought previously..

Designing a new website, with a clear strategy, will allow you to solve this and keep users on your site for longer.

4. YOUR WEBSITE IS OUT OF DATE

There is nothing more frustrating than seeing a useful, in-demand product on a website, but the website’s look and feel is old and outdated.

Most people will not be 100% sure about purchasing a product or service before they can learn more about it on your website. So keeping it slick, fresh, and updated is key if you want to keep users from looking elsewhere!

Making sure your content and imagery follow suit is also key. The way your product or service is captured reflects the product itself, as well as your brand’s personality and values. So make sure your photography is updated too.

6. NEW TECHNOLOGIES ARE DEVELOPING AND CHANGING ALL OF THE TIME!

Technology is developing so quickly and you need to keep up. Being online is a good start but it is not enough.

Plugins are being developed and updated constantly. Taking advantage of these is an absolute must because they will help to improve your website. For example, plugins can increase page load speed and block spam.

5. YOUR CMS IS HOLDING YOU BACK

Your CMS is your content management system, used to make updates and changes on your website. Updating your CMS, is, therefore, just as important as renewing your website. The two come hand in hand.

An up-to-date CMS will be speedier, have less coding errors and is more secure. The last thing you need is exposure to potential hackers! Updating this is, therefore vital, if you want to avoid potentially costly consequences.

SO, HOW CAN DESIGN IDENTITY HELP YOU?

The good thing is, we specialise in website redesigns! We know all about website redesign, from how to build websites to make sure the style is fresh and engaging as well as the content and photography.

Take a look at our recent work here. Our creative team here at D! helped OKSANA FASHION with their website redesign. Take a look below!

Or view our next blog post: Styled Flat Lay: What is it and how does it work?

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