Online fashion starts with outstanding product imagery, we’re the best in the business and can produce any creative campaign within photography. Every picture tells a story. When it comes to selling product and increasing brand awareness, getting the right image is all-important. Our images really do sell.
HISTORY
As Australia’s market leader, we have vast experience in providing a wide range of imaging solutions. We’re the Southern Hemisphere’s largest and best equipped photographic and product data capture provider, working to recognised global data standards. We are the end-to-end solutions provider to brands
Australia wide.
If you’re looking for scalable transactional ecommerce content that can be implemented quickly and cost-effectively, we have the perfect image sourcing and product data content solutions for you. We have proven bespoke processes, which manage product data, stock, samples, images and collates data.
So if you’re looking for the most efficient and effective ecommerce imaging and content solution, why not let us take care of it all? From start to finish.
WE SPECIALISE IN
• Womenswear • Menswear
• Kids • Sport
• Lingerie • Swimwear
• Beauty • Accessories
• Jewellery • Shoes
• Bags • Lookbook
• Catalogue • eCommerce
PHOTOGRAPHY PROCESS
INTAKE
Simply send us your products by mail or drop them off and leave the design process to our experience and competent team. From start to finish all stages of the photography process are complete in-house at our specialized studio.
PREP
From choosing the model, steaming clothing, setting up backgrounds, lighting, sourcing props and in some cases choosing local location settings. We carefully plan and meticulously piece together every detail to form your products masterpiece.
STYLING
When using model’s, we style hair & makeup, direct model positioning, and placement. When completing a product shoot, we arrange the product display and prop placement depending on the shoot, product and photography service.
PHOTOGRAPHY
Our experienced photographer will adjust lighting and comprehensively cover a range of angles, close and long-range shots to ensure the shoot will produce many options to be edited and viewed during post-production.
POST-PRODUCTION
The process of re-touching to alter lighting, shadows to accentuate or remove the appearance of tattoos, creases, the shimmer of jewellery. Dependent on the brand or product function and target market.
FILE UPLOAD
At Design Identity we guarantee a one-week turnaround time, we deliver images in the same file type and template of your existing images leaving you to just upload the image to your website, EDM, online catalogue, etc.