Case Study: Guess Fashion

Design Identity has been the official photographic agency partner of GUESS for over 10 years and is proud to have been a trusted and loyal supplier throughout this long-standing collaboration. Over the past decade, we have consistently delivered high-quality imagery that aligns with the brand’s global standards, ensuring a seamless and engaging online shopping experience for customers. Our commitment to excellence has played a key role in supporting the critical online sales of this major American fashion brand in Australia, helping to showcase its iconic styles with precision and creativity.

GUESS utilises our photography across multiple platforms to maintain a strong and cohesive brand presence. Our high-quality imagery is featured on their website to enhance eCommerce sales, across social media channels to engage audiences and drive brand awareness, and in digital marketing campaigns to showcase new collections. Additionally, our visuals are used in storefront displays and in-store promotions, creating a seamless shopping experience that reflects the brand’s signature style. By providing versatile and impactful content, we help GUESS connect with customers both online and in physical retail spaces.

Advertising – beach model shoot

Advertising is all about storytelling, and we bring the GUESS brand to life through compelling campaign and lifestyle photography. Whether on-location or in the studio, we craft striking visuals that capture the brand’s essence, helping to drive awareness and elevate marketing campaigns. Our expertise in lighting, composition, and styling ensures that every shot reflects the aspirational and fashion-forward identity of GUESS.

Social Media – studio model shoots

For social media, we produce high-quality studio model shoots that maintain brand consistency while offering fresh, engaging content. These visuals help drive customer engagement and reflect the latest trends in GUESS’s collections.

eCommerce – studio model shoots

Our eCommerce photography ensures that every product is presented with clarity and appeal. Through expertly lit studio model shoots, we create imagery that enhances the online shopping experience, providing customers with an accurate and stylish representation of each item.

Events – BTS photo and video shoots

From behind-the-scenes coverage of fashion events to exclusive brand moments, we capture the energy and excitement of GUESS through BTS photography and videography. These visuals offer a glimpse into the world of GUESS, building deeper connections with its audience.

Styled Still Life – product shoots

Our carefully curated styled still-life photography showcases GUESS accessories and apparel in a creative and aspirational way. These images are designed to enhance branding, marketing, and social media campaigns.

Garments & Accessories – product shoots

We create clean, high-quality flatlay and product photography that highlights the details, textures, and craftsmanship of GUESS products. From accessories to apparel, our imagery ensures that every piece is showcased with precision, making it ideal for eCommerce platforms and digital marketing materials.

Our commitment to excellence and innovation in photography continues to support GUESS in delivering a powerful and cohesive brand identity across all digital and marketing platforms. If you’re looking for expert photography to elevate your brand’s visual presence, we can help. With our experience in fashion, lifestyle, and product photography, we’ll work with you to create stunning, on-brand imagery that engages your audience and drives results.

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