Case Study: Cryomed
Design Identity is the official creative agency partner of Cryomed Aesthetics, providing high-quality photography and videography that supports their brand across multiple platforms. As a leading provider of beauty, skin, and laser technology, Cryomed relies on impactful visuals to showcase its cutting-edge aesthetic equipment. Each month, we produce a diverse range of content, from product launches and promotional campaigns to behind-the-scenes event coverage and practitioner-led demonstrations. Our expertise ensures that Cryomed’s brand remains visually engaging, professional, and aligned with the latest trends in the aesthetics industry.
Cryomed utilises our photography and video content across its website, social media, training materials, and marketing campaigns, helping to educate and engage practitioners while promoting its innovative product range. Whether it’s highlighting new technology, capturing real-world treatment applications, or showcasing industry events, our creative production plays a key role in strengthening Cryomed’s presence in the competitive aesthetics market.
Advertising – Product Launch Photography
For product launches, we create sleek and professional imagery that highlights Cryomed’s latest advancements in aesthetic technology. Our advertising photography ensures that each product is showcased with precision, capturing its design, features, and industry-leading innovations.
Events – BTS photo and video shoots
We provide behind-the-scenes event coverage, capturing key moments at Cryomed’s industry events, training sessions, and product demonstrations. Our BTS photography and videography help to bring these experiences to life, offering engaging content for marketing and social media.
Headshots – Professional Staff Portraits
We deliver professional headshots for Cryomed’s team, ensuring a polished and cohesive brand image. These portraits help humanise the brand, presenting Cryomed as a trusted and approachable leader in the aesthetics industry.
Videos of Deliveries
Our delivery videos showcase Cryomed’s commitment to service and innovation, documenting the arrival of cutting-edge aesthetic technology at clinics across the country. These videos highlight the brand’s efficiency, reliability, and dedication to its customers.
Videos of Practitioners
Education is a key part of Cryomed’s brand, and we help bring that to life through high-quality educational video content. These videos are designed to inform, train, and engage both practitioners and clients by demonstrating best practices, new techniques, and the benefits of Cryomed’s advanced aesthetic equipment. Whether it's detailed tutorials, in-depth product breakdowns, or expert-led discussions, our videos help establish Cryomed as a thought leader in the industry. These assets are used across websites, social media, online training platforms, and marketing materials, ensuring that knowledge is easily accessible to those looking to enhance their expertise in aesthetic treatments.
Videos of aesthetic procedures
Our procedure videos offer an in-depth look at Cryomed’s technology in action, demonstrating its effectiveness in achieving high-quality aesthetic results. These educational and promotional videos are used for training, marketing, and social media to attract and inform practitioners and clients alike.
With our expertise in photography and videography, we help Cryomed Aesthetics maintain a strong, professional, and engaging brand presence across all digital and marketing channels. If you're looking to elevate your visual content, we can provide creative solutions tailored to your brand’s needs.
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