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Our newest advertising campaign starring Steve Madden Australia’s first David Jones store dedicated windows. The campaign encapsulates the brand’s identity and vision and the setting of the campaign. Experience and expertise enabled us to successfully capture Steve Madden’s products and display them captivating and engagingly.

The full wrap of David Jones Elizabeth Street (window 8) was installed this week, lasting until early March, timed to celebrate World Pride 2023. It's location is on one of Sydney’s most iconic department stores, Bourke Street VIC, across the entry covering multiple windows.

Steve Madden, inspired by rock and roll, is a renowned shoe designer who expanded to bags and accessories. While working with Steve Madden Australia, the photography utilised a creative direction and style to portray their vision and values. The brand's intention is formed around individuals embracing and expressing their individuality to be innovative, daring and inspiring. We crafted the campaign with our photography using bold colours, lighting and props to convey the statement their products make. The campaigns photographs were retouched to make them the best they could and fit each window proportionally.

Like what you see?

Please get in touch with us to transform your brand!

We can complete a high end campaign for your business to improve sales and generate awareness in your industry.

Bookings@designidentity.com.au | 02 8339 0130

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