We work hard to provide a relaxed atmosphere on set, ensuring every aspect is run as smoothly as possible and each element of the brief is met exactly how it should. We have a complete team of makeup and hair artists, stylists, photographers, videographers, producers and more who each play a part individually and together to create show-stopping fashion videography.
MANY HANDS MAKE LIGHT WORK
From start to finish, at Design Identity our creative teamwork simultaneously to ensure every detail from the colour of a model’s eyeshadow to the crease positioning on a shirt to capture your product at its best. From sourcing the models, filming to post-production editing, all the magic happens in our Alexandria studio!
WE SPECIALISE IN
• Studio Setup • Scenes environment
• Location sourcing • Professional equipment
• Videographer • Talent
• Hair and Make-up • Styling
• Editing • Animation
• Colour grading • Full video service
VIDEOGRAPHY PROCESS
THE BREIF
Upon receiving your brief, we deduct the key features to be translated into your products videography. Including the product range, brand philosophy and any message that you want to get across to your target audience.
PLANING
Putting pen to paper. We put our creative heads together to generate ideas which are added piece by piece on a storyboard. We carefully tick every box, dot every I and cross every t. To envision the theme, background, the props, the model’s requirements and location.
TALENT SEARCH
A Model can make or break a shoot. We meticulously select models that complement and fit the brief perfectly, whether the brief requires specific features and abilities. We search near and far.
LOCATION SET UP
Our Studio is state-of-the-art, equipped with the latest lighting, audio, props and more. Meaning your product doesn’t have to leave our studio or if you have something specific in mind we find a local location that fits!
BEAUTY AND STYLE
We have our own hair and makeup artists, who make our models look more beautiful than ever before. Whether your feature product is apparel or footwear, our stylists dress and position models to ensure your product is looking at its best.
FILMING
It’s time to complete the puzzle. Model. Check. Location set-up. Check. Hair and Makeup. Check. Our team of experienced videographers meticulously capture every angle and perspective of your product!