The Importance of Food Photography

Scientists have studied that a simple sight of delicious food increases the appetite in human beings. We are sensory creatures and images play a key role to attract our attention.

Food photography has the power to recreate the need to taste something that looks appealing when we are not in front of a dish, and this is an action our body can’t ignore.

Food photography will attract more clients

Food pictures have the power to showcase your products, create expectations about what you offer and entice potential customers to eat at your place. Communication in the digital age is mainly visual, and customer decisions are also generally visual-based.

Good quality food photography not only can catch the eye of new customers but also can make you stand out from your competitors.

Professional work to create art

Professional photography can create the correct visual stimulation to make your clients

eat with their eyes. It is not only about preparing delicious food but about presenting the perfect images which can make your dishes stand out and you cannot get that just by using a mobile phone. It is necessary to consider the correct light, background, colour, angle and composition to create a sensory experience that connects with the clients.

Professional food photography gives you not only beautiful pictures but a work of art that can enhance your visual identity and restaurant branding.

The long-term results will exceed the initial investment.


We offer:

Beautiful and tempting pictures of your food which can transform your business from normal to amazing. Boost your business with mouth-watering photos!


Visual communication of the concept of your menu.

In-studio and local Photoshoots which professional photographers and designers.


Stages of the Process:

  1. A meeting to understand your needs, goals and restaurant’s identity.
  2. Presentation of a visual content proposal to meet your needs
  3. Setting the lighting and background
  4. Production and Postproduction


Want to receive such high quality, professional product shots without blowing the budget? Contact us today to book our Design Identity Photo Studio.

We are Sydney’s experts who create high-quality content for advertising, online model imagery, website design and development, graphic design and videography. For any enquiries, contact us on (02) 8339 0130 or email us at

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