There is no doubt that visual representations of a product will boost sales. That's why every eCommerce website you visit will provide you with hundreds of photos revealing their products in different colours and from different angles. But is simple photography as far a business...

Inside Design Identity Photo Studio One picture can tell a thousand stories. Your brand is your story and it’s the most important story to tell. Design Identity is a creative studio revealing the 6 most important steps in a professional photo shoot to help you tell...

At Design Identity we capture your products to reflect not only the features and styles but also the brand's personality and values. That's why we decided there wasn't a better way to celebrate Trieste identity than with a ride in beautiful centennial park. Design Identity is...

So much is happening here at Design Identity, and we are giving you a sneak peek on what we have been up to. Not long ago we had a swimwear fashion photography shoot here in our own state of the art studio. Design Identity is Sydney's leading...

Professional Videography created at Design Identity is how you will connect with your customers. Use motion to showcase your product and receive instant attention from the target market! HOW VIDEOGRAPHY WORKS At Design Identity, you will work with our extraordinary team who specialises in studio setup, location...

Exclusively at D! Here in the heart of Alexandria, Design Identity’s studio is where it all happens. Every day, creative individuals work collaboratively to craft quality artistic representations of our clients’ brands and products. But our goal isn’t only to capture the styles and features of your...

Why we Love Model Photography (And you Should, too) With more and more consumers choosing to shop online – user experience and accurate product representation is key to converting website visitors to happy customers. This move to online shopping means that consumers are reliant on detailed...

Why Professional Product Photography Trumps DIY Product photography on websites has come a long way in the past decade. From grainy images with size issues through to DIY using lightboxes bought from e-Bay – we’ve seen it all. And so, has your customer. But they want more. They...

In order to stay at the top of your game, and remain relevant in your industry, most brands will consider a website redesign. And you should be too, to help increase traffic, target the right market and keep your audience on your site for a...

Fashion eCommerce isn’t a new idea, however, with the rise of online shopping, social network advertisements, and online shopping Apps, it is more important for your businesses success than ever before. The future of fashion eCommerce is the transition from static eCommerce photographs, to catwalks in...