There is no doubt that visual representations of a product will boost sales. That's why every eCommerce website you visit will provide you with hundreds of photos revealing their products in different colours and from different angles. But is simple photography as far a business...

Detail is Key The challenge of standing out against your competitors is one that plagues every industry and brand. And in this competitive market of brand development and advertising, attention to detail is the key to success. To push the boundaries of generic photography and elevate...

At Design Identity we capture your products to reflect not only the features and styles but also the brand's personality and values. That's why we decided there wasn't a better way to celebrate Trieste identity than with a ride in beautiful centennial park. Design Identity is...

So much is happening here at Design Identity, and we are giving you a sneak peek on what we have been up to. Not long ago we had a swimwear fashion photography shoot here in our own state of the art studio. Design Identity is Sydney's leading...

In order to stay at the top of your game, and remain relevant in your industry, most brands will consider a website redesign. And you should be too, to help increase traffic, target the right market and keep your audience on your site for a...

Fashion eCommerce isn’t a new idea, however, with the rise of online shopping, social network advertisements, and online shopping Apps, it is more important for your businesses success than ever before. The future of fashion eCommerce is the transition from static eCommerce photographs, to catwalks in...

Design Identity recently collaborated with Urban Sport for an advertising campaign capturing high-quality photography for the brand’s summer collection! Our photographic professionals shot ghost mannequin images, on-location models and a behind-the-scenes video for the popular athletic brand which are currently being used to increase their online conversion rates, advertisise their brand,...

Is your eCommerce Valentines Day ready? $86 is the average amount that the typical Australian romantic spends on Valentines Day each year, and with the increasing popularity of digital channels to make these purchases, high-end visual communication is essential for your online sales! As the leaders in...

With the Women’s Grand Final being held this Saturday (1pm) and Men’s this Sunday (4pm), the Australian Open is undeniably an international event where performance meets style! We’ve seen many sporting talents showcase fashion aces this year, and as the official outfitter of the event, Lacoste brings the spirit...