The Transformation of Fastway Couriers   Rebranding a nationally recognized company is a precarious task to undertake with their customer's perception of their brand's identity at risk. However, when done correctly there are numerous benefits and opportunities that come with it. This could introduce a new flow...

The fashion industry has been evolving for centuries - from the hippie phase to the punk phase to the denim phase, etc. Fashion is art and trends have been evolving in the fast-paced world full of technology and innovation. Consumerism has risen due to more...

A brand's website design inherently reflects its brand identity and plays a critical role in allowing companies to achieve a strong online presence. It is even considered an asset with the ability to drive business success and long-term viability. Therefore, developing an impressive user interface...

A basic guide on setting up product flat lay photography For any business with products to sell, being innovative and creative in photography is essential for success, in capturing products in ways that will attract consumers attention and conveys the brand's image and values can benefit...

“If you’re in a business, you’re in the business of graphic design.” Graphic design is essentially communicating between your business and your audience. Therefore it is critical to make business designs that create a positive and lasting impression. The first graphic a consumer sees maybe a...

Detail is Key The challenge of standing out against your competitors is one that plagues every industry and brand. And in this competitive market of brand development and advertising, attention to detail is the key to success. To push the boundaries of generic photography and elevate...

So much is happening here at Design Identity, and we are giving you a sneak peek on what we have been up to. Not long ago we had a swimwear fashion photography shoot here in our own state of the art studio. Design Identity is Sydney's leading...

Professional Videography created at Design Identity is how you will connect with your customers. Use motion to showcase your product and receive instant attention from the target market! HOW VIDEOGRAPHY WORKS At Design Identity, you will work with our extraordinary team who specialises in studio setup, location...

How do we put your product into motion? The answer is, Professional Videography! And we highly recommend it. Why? It’s a great way to showcase your product and its key features is through a professional video advertisement. Whether the video is used for a campaign or...

Exclusively at D! Here in the heart of Alexandria, Design Identity’s studio is where it all happens. Every day, creative individuals work collaboratively to craft quality artistic representations of our clients’ brands and products. But our goal isn’t only to capture the styles and features of your...