“If you’re in a business, you’re in the business of graphic design.” Graphic design is essentially communicating between your business and your audience. Therefore it is critical to make business designs that create a positive and lasting impression. The first graphic a consumer sees maybe a...

Detail is Key The challenge of standing out against your competitors is one that plagues every industry and brand. And in this competitive market of brand development and advertising, attention to detail is the key to success. To push the boundaries of generic photography and elevate...

So much is happening here at Design Identity, and we are giving you a sneak peek on what we have been up to. Not long ago we had a swimwear fashion photography shoot here in our own state of the art studio. Design Identity is Sydney's leading...

Professional Videography created at Design Identity is how you will connect with your customers. Use motion to showcase your product and receive instant attention from the target market! HOW VIDEOGRAPHY WORKS At Design Identity, you will work with our extraordinary team who specialises in studio setup, location...

How do we put your product into motion? The answer is, Professional Videography! And we highly recommend it. Why? It’s a great way to showcase your product and its key features is through a professional video advertisement. Whether the video is used for a campaign or...

Exclusively at D! Here in the heart of Alexandria, Design Identity’s studio is where it all happens. Every day, creative individuals work collaboratively to craft quality artistic representations of our clients’ brands and products. But our goal isn’t only to capture the styles and features of your...

Why Marketing Videos work for our clients You don’t need to know how to produce videos to include them in your marketing mix – you just need to know people who do. That’s where we come in. As a promo video creator, we’ve got the creative...

Why we Love Model Photography (And you Should, too) With more and more consumers choosing to shop online – user experience and accurate product representation is key to converting website visitors to happy customers. This move to online shopping means that consumers are reliant on detailed...

Why Professional Product Photography Trumps DIY Product photography on websites has come a long way in the past decade. From grainy images with size issues through to DIY using lightboxes bought from e-Bay – we’ve seen it all. And so, has your customer. But they want more. They...

Backstage Pass We thought we'd let you in on an exclusive 'Behind the scene' video for a lookbook shoot. We'll be showing you a couple of techniques we frequently use in our videography works, and the effects it can have! Colour Correction In videography, colour correction is when...