How do we put your product into motion? The answer is, Professional Videography! And we highly recommend it. Why? It’s a great way to showcase your product and its key features is through a professional video advertisement. Whether the video is used for a campaign or...

Exclusively at D! Here in the heart of Alexandria, Design Identity’s studio is where it all happens. Every day, creative individuals work collaboratively to craft quality artistic representations of our clients’ brands and products. But our goal isn’t only to capture the styles and features of your...

Why Marketing Videos work for our clients You don’t need to know how to produce videos to include them in your marketing mix – you just need to know people who do. That’s where we come in. As a promo video creator, we’ve got the creative...

Why we Love Model Photography (And you Should, too) With more and more consumers choosing to shop online – user experience and accurate product representation is key to converting website visitors to happy customers. This move to online shopping means that consumers are reliant on detailed...

Why Professional Product Photography Trumps DIY Product photography on websites has come a long way in the past decade. From grainy images with size issues through to DIY using lightboxes bought from e-Bay – we’ve seen it all. And so, has your customer. But they want more. They...

Backstage Pass We thought we'd let you in on an exclusive 'Behind the scene' video for a lookbook shoot. We'll be showing you a couple of techniques we frequently use in our videography works, and the effects it can have! Colour Correction In videography, colour correction is when...

In order to stay at the top of your game, and remain relevant in your industry, most brands will consider a website redesign. And you should be too, to help increase traffic, target the right market and keep your audience on your site for a...

Fashion eCommerce isn’t a new idea, however, with the rise of online shopping, social network advertisements, and online shopping Apps, it is more important for your businesses success than ever before. The future of fashion eCommerce is the transition from static eCommerce photographs, to catwalks in...

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is...

Design Identity are proud to unveil the exclusive content for The Aurum Collective, who has recently launched their luxury fashion label online! Whether you’re looking to launch a new brand or improve an existing one, our dedication to sophisticated photography, versatile web design and development, and high-end...