Design Identity Australia is a unique creative agency, specialising in fashion and E-Commerce photography. Whether it be product, commercial, flat lay or ghost mannequin photography, our work is what puts us at the forefront of this ever-changing industry. We can provide the unique edge that your business requires to set it apart from the others, delivering competitive results of the highest standard. We are independent and versatile, and can work with clients across all industries.

Take a sneak peek inside the typical ‘day-to-day’ at Design Identity’s dynamic Alexandria studio. An industry-leader in our field, Sydney-based Design Identity strives to over-deliver for each and every client that walks through our studio doors. Dive into this showreel for a taste of some of our recent high-quality fashion and E-Com photography, featuring clients including JBL and their brand ambassador, DJ Tigerlily, as well as Skin Control and Silvana Cricri.

We recognise the importance of professionalism, whilst maintaining a light-hearted and fun approach to our shoots. We ensure all those taking part in our shoots are comfortable and always looked after; be it the models, stylists, or our friendly studio dog, Daisy. Whilst most of our shooting is conducted in-house with our top-of-the-market photography, videography and retouching equipment, Design Identity offers on-location shooting for clients who wish to step outside of the studio. Let us, together, elevate your brand.

We’d love to hear from you, so reach out or pop in! We want to ensure we do our best work for you, so get in touch and one of our friendly team will happily answer any of your questions.

We are Sydney’s experts who create high-quality content for advertising, online model imagery, website design and development, graphic design and videography. For any enquiries, contact us on (02) 8339 0130 or email us at

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