Recently, our team at Design Identity had the exciting opportunity to attend the Afterpay Australian Fashion Week 2023. GUESS Australia have collaborated with two influencers, Natalie, and Simone to represent GUESS with AAFW 2023. These girls love the current GUESS range and show off their outfits with class, with the help and expertise of the Design Identity team.

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The goal of this collab was to work alongside these esteemed influencers to bring about the GUESS glam through content creation for renowned GUESS Australia social media and digital platforms.

Here’s an insider look showing our experience at the AFFW with our guest models!

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Before the show, our team stopped by Circular Quay for a photoshoot as the models posed in front of iconic Australian landmarks including the Sydney Harbour Bridge and Opera House. The photos were taken in paparazzi style, capturing the model coming out of a luxurious car and walking towards the venue. This short content creation opportunity shows how stunning Natalie Roser is!

Our influencers, Natalie, and Simone selected an outfit from the Spring ’23 GUESS mainline collection, which includes summery retro suggestions with lots of volume.

Natalie went for the Sweetheart Margot dress in fruit juice pink, pairing that with blonde GUESS hair and makeup, the black Stella feels and the Montreal mini bag. Finishing the look with some GUESS jewellery to showcase trendy GUESS style at AAFW!

It was then time to head to the location of the show; the Carriageworks. But before entering, we did another solo photoshoot outside with our second influencer model and along with Natalie too. The photos came out looking gorgeous!

Bringing the word ‘swanky’ to reality, Simone sported the Slamy Tweed Tank Top SWTR and Tweed Miniskirt SWTR paired with the Giully Mini purse and the White Simonea boots. She definitely brought the GUESS flare to the AAFW runway!

Once inside, the next step was to capture the models entering the show and taking their VIP front row seats, waiting for the commencement of the show.

The Afterpay Australian Fashion Week ’23 was a thrilling experience for the Design Identity team; being able to scope out the range of talent and express the glam of GUESS through our amazing influencers, Natalie Roser and Simone Holtznagel! The result was a visually stunning lexicon of fashion, exemplifying GUESS’ signature style at AAFW ’23.

Need a way to showcase your lookbook? Contact the Design Identity team today so we can transform your ideas into reality!