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When it comes to running an online store – especially an e-commerce one – photos are an absolute must. Not only do they accurately capture and display the products or services you are selling, they can also help build your brand’s aesthetic and make a favourable impression on your online store visitors.

As such, it’s important that you understand how to select the perfect product photos for your online store so you can maximise your chances of business success. Here, at Design Identity we know how important the perfect product photography is for your web and social media sites. Keep reading to find out the steps to take, to help you choose the right product photos.

Invest In High-Quality Photos

Although an obvious point to consider, many brands often underestimate the significance of high-quality photos, as not only do they act as the primary selling point for your products and services, they also reflect on the quality of your products themselves. Your product images are the first items your potential customers will see when they visit your e-commerce store. As a result, it is important that your e-commerce images are high quality that can make a good first impression.

When choosing the right product photos for your business, it’s important to choose the correct images that make sense for the products. For example, with fashion clothing, there are different photography options that need to be considered such as ghost mannequin, hanger or flatlay photography as well as model or unrecognisable model photography. Also, factor in the angles used to take photos of your products and services and whether they are both accurate and flattering when depicting them. Alternative views are a must-have when it comes to giving your customers the full experience of online shopping and browsing.

Incorporate Your Brands' Aesthetic

Like the rest of your e-commerce platform, your photos need to reflect your brand’s aesthetic. This is so that you can make a more memorable and holistic brand impression on your online store visitors. You can incorporate your brand’s aesthetic into your photos in a number of ways – whether through colour scheme, layout and structure or even with props.

For example, if your business logo uses the colour blue and the visual appearance of your website also has a similar blue theme, consider incorporating a shade of blue into your photos. You can do this by adding blue props or using a blue background. In this way, you can tie your whole online store together with the right photos and a matching brand aesthetic

Consider The Likelihood of Social Media Sharing

In today’s day and age, social media marketing plays a large part in the overall marketing strategies for a business. In fact, for small online businesses, social media marketing is often one of the only channels of marketing business owners have the ability to invest in. If this is the case for you, make sure that your product photos can perform two key roles – be used on your website as informative product overviews, as well as be posted on your social media accounts to gain traction and interest.

Additionally, it’s important to note the different photography requirements that might be needed for different selling platforms, these requirements might include different lighting and angles.

Here at Design Identity, it’s our mission to ensure that your e-commerce photography is perfect for your branding and website with cohesive and clear images. Backed by over 10 years of industry experience with leading photography and retouching services we ensure that our clients receive exactly what they envisioned and more.

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