Are you an Australian restaurant business looking to start providing online delivery services? Well, it may be time to consider investing in high-quality food photography.

When it comes to the popular online food delivery apps such as UberEats, Menulog, and Doordash, most offer you the option to add a photo to your menu items. This option is an important service to take advantage of as it can make or break your restaurant sales.

In fact, items that have images next to them are recorded to have at least a 6.5% increase in sales (compared to those without). Additionally, stores with photo-based menus can increase their conversion rate by up to 25%.

This means that not only are photos important for your online delivery menus, high-quality ones should also be prioritised for the sake of increasing your sales to the max. Work with our friendly and experienced team at Design Identity to boost your sales with our high-quality food photography services.

HOW CAN FOOD PHOTOGRAPHY INCREASE YOUR SALES?

High-quality food photography services can increase your business sales in a number of ways. They can help you by:

• Making sure your restaurant stands out from the rest. Having photos will help make a memorable impression on your online restaurant visitors. This is especially important when it comes to online delivery apps as there are thousands of local restaurants listed and being browsed by users.
• Improving your credibility. By being able to see a real visual representation of your food, people are more likely to find your restaurant reliable. Photos that are taken of your food ‘as advertised’ will help your customers know what to expect from your restaurant and will also help you avoid problems such as misplaced orders.
• Incorporating visually aesthetic photos for your restaurant with high-quality food photos will help build your business’s visual branding.

WHAT DOES FOOD PHOTOGRAPHY INVOLVE?

At Design Identity, our food photography process is simple. We create enticing images for your restaurant’s menu so that you can better attract customers and convert your online menu views to orders.

We do this by shooting your food in a number of ways, with different angles and lighting depending on what suits your dish and your brand’s aesthetic best. We can also provide you with props (such as cutlery, linen, and plating) if necessary. After selecting your photos, our retouches will edit them with photography software to give it the distinctive pop it needs.

WORK WITH DESIGN IDENTITY TO BOOST YOUR BUSINESS SALES

Design Identity Australia is an advertising agency based in Sydney, Australia working in digital content creation for online retail brands. Located in Alexandria, we occupy a large open plan in-house photo studio with access to urban landscapes, beaches and the bush.

We specialise in advertising photography and videography, retouching and video editing. We work with clients of all industries including food, fashion, lifestyle, health and are experts at helping your business promote growth and increase sales via our creativity. Our food photography services are one of a kind and are sure to help boost your restaurant sales.

We capture advertising and eCommerce driven imagery, whether a styled product shoot in the studio, or a day out on location using models, we are a one-stop-shop for all your creative needs.

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