Advertising, Campaign
About This Project

For this high-end fashion brand’s social media advertising shoot, our team played around with different coloured backdrops, ranging from a vibrant red, a neutral sand tone, to a pastel yellow, blue and purple. The stark contrast in these backdrops created variety in our photos, making each of them unique and pleasing to the eye.

Neutral outfits adorned with polka dots were complemented against a tan-coloured background to accentuate a soft and classic vibe. This helped highlight the product’s golden tones, as well as its eye-catching yet simple pattern. These photos were perfect to post on social media, especially around New Years, as the golden garments elicited vibes of celebration and excitement.

Diverging from this elegant mood, our photographers also aimed to capture fun, lifestyle shots to show off some more casual wear products. The bright pastel backdrops were used to accentuate the clothes’ harsh stripes and camo prints, whilst the electric red backdrop was balanced out with a light-coloured top. Alongside this, props such as chairs and blocks were used in order for the models to strike a cool and laidback pose.

All these shots were taken with the intent of being posted on social media channels. Luckily, at Design Identity, we are leading experts in creating high-quality content for all your social media advertising needs. If you would like to find out more about how we can help you stand out on social media, contact us for more information on (02) 8339 0130 or email us at