About This Project

At Design Identity the team is delighted to photograph rugs as its always wonderful to see the intriguing details and unique designs go from a large product to on screen. Using a tripod extended up to capture high angle shots is what allows the photographers to get the entire rug in the one shot. This is then retouched to create the rug to be perceived as if its hanging.

Our focus during this shoot was all about the angles. With the perfect camera angles the rugs are able to look clean, with no skewed lines. The close-up shots on the rugs depict the exceptional quality and unique details that could otherwise be missed when looking at the rug as a whole. Throughout the shoot we made sure the colour was continuously matched to ensure the colours are vibrant and bold in the photographs.

We are Sydney’s experts who create high-quality content for advertising, online model imagery, website design and development, graphic design and videography. For any enquiries, contact us on (02) 8339 0130 or email us at