Recently, Design and Identity collaborated with a jewellery company to showcase the sleek and minimalistic design. The positioning of the jewellery against harsh edges and shadows paradoxically illustrates the jewellery as soft and finite, indicating its femineity. The crop of the models face redirects the viewers’ attention to the jewellery whilst the stylistic choice of the jewellery’s contrast with the brown hair and black shirt allows the ring to appear more luminous. Furthermore, the relaxed look of the black shirt paired with the ring accentuates the jewellery’s versatility to dress up for a night out or relax for the night with a glass of wine. The lighting was manipulated to highlight the glow of the jewellery to capture these products as glamourous and sophisticated.
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