As part of the brief for a watch brand, we were asked to come up with a way of presenting and designing customised watch parts inspired by the brand’s original ideas. Based on a single template we were able to create a platform in which each individual attribute of the watch could be customised to fit the consumer’s needs and wants. Details including the strap colour, the dial face, the boarder of the face, the outer casing, and the hands of the watch can all be custom selected depending on the desired aesthetic. This innovative idea means for a more bespoke design fitted around each individual, making it more personal to each consumer.
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