CREATIVELY DEVELOPING A MODEL LOOKBOOK TO CAPTURE BRAND PERSONALITY
A model lookbook dominated by comfort, this shoot was kept simple to create attention around the garments themselves. Creating an ambience of comfort in keeping with this brand’s personality, we showcase the casual wear for it’s natural fibres and unstructured designs. Using half and full body shots allows us to produce images that draw attention to specific items within the clothing range. We used re-touching to highlight and illuminate the brand’s features.
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