This campaign created at the Design Identity Studio showcases the creativity levels, one can reach with photography. By having a summer-themed fashion shoot, our photographers were able to utilise the label’s designs by re-creating the palm leave patterns shown on some of the clothing as shadows in the backdrop. Utilising the effects of shadows creating by the lighting design as well as the careful selection of the golden background, highlights the brands personalty as well as their bold, colourful, tasteful and unique designs.
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