Archive

STYLED LOOKS TO MEET THE BRAND’S VALUES This fashion shoot focused on the women’s clothing range offered by an equestrian outfitter. Images were captured in the studio with female models who were styled in the casual and horse riding attire offered by the brand. These styled...

A MODEL LOOKBOOK BRINGS BEAUTIFUL PRINTS TO LIFE We created a female model lookbook for this women’s fashion brand that placed the beautiful prints of the garments front and centre. With a natural model and understated backgrounds, the viewer is drawn to the striking bold prints....

LOOKBOOKS TELL A BRAND’S STORY IN A CONSISTENT WAY Model lookbooks help to tell a brand’s story through images in a consistent way. For this project, we focused on creating a minimalist, yet elegant, lookbook for an Australian based fashion designer. Our creative team effectively directed...

VERSATILITY AND COMFORT: CAPTURED IN A MODEL LOOKBOOK FOR A NEW MEN’S FASHION BRAND We wanted to capture the essence of this brand’s simple, yet daring, approach to men’s fashion with our model lookbook shoot. Models were used to flaunt and connect with the product to...

A MODEL LOOKBOOK TO SHOWCASE A FRENCH STYLE FASHION BRAND This model lookbook was styled to convey a simple and casual look in keeping with the elements of the brand. Re-touching the model’s skin and look, as well as using soft background colours helped draw out...

USING A MODEL LOOKBOOK TO GIVE YOUR CUSTOMERS A REAL-LIFE VIEW OF YOUR PRODUCT This brand didn’t need help attracting attention with their bright and bold garments. So we created a model lookbook to reflect the cheerful nature of the brand and one that allowed the...

We chose to capture more closer looks on the model to show more detail of the clothing and jewellery. The nude neutral tones in the background help showcase and emphasise the darker tones and colours of the apparel....

At Design Identity, we can easily illuminate and clearly convey the personality of the brand, by choosing and styling models. Our expert team produced simplistic and elegant images which showcase the premium summer product range. Our expert team re-touched and edited images to produce a...

To capture the attention of the summer swimwear range, we designed a fun and playful lookbook to convey the personality and enjoyment that using the products can bring. Whether retailing kid’s casual wear or adult swimwear we create photography that is attractive for the target...

The main objective we captured for this casual fashion brand, was the degree of comfort. At Design Identity, we source and style models before retouching to illuminate the key features in your products realistically. Our team utilize lighting, shadows, and colours contrasting to showcase how...