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We are Sydney’s experts who create high-quality content for advertising, online model imagery, website design and development, graphic design and videography. For any enquiries, contact us on (02) 8339 0130 or email us at bookings@designidentity.com.au. ...

This fashion apparel flat lay was designed and edited to communicate not only realistic the shape of each item but also the real-life colour, using a calibrated colour program. From the glimmer to the creation of the sense of warmth of the coats our team...

The flat lay images created by our team displayed the winter range for an apparel brand, effectively translating the style, comfort and material feel of each item. From the thinner material products to the knit pattern of the products. We successfully conveyed a sense of...

The flat lay was created to utilize the emphasis of shadows and the natural positioning of this fashion product, to communicate the realistic and fundamental characteristic of each product. Our choice of style, positioning and re-touching demonstrated that this product is a bare necessity in...

The flat lay design was designed to showcase and display each feature of each item. We chose to over exaggerate each tie, strap, flared sleeve, bows and creases which are present in individual products....

We created a seamless flat lay production of this elegant range, iterates it’s lavish and extravagant collection from an up-market fashion label. All products are free of creases and flawlessly streamlined apart from the subtle shadowing which is present on bows and frills....

We created a flat lay to amplify the brands bright and playful summer collection, which was created in-house Design Identity Studio. We used lighting and colour calibration to illuminate the brightness and ensure the accuracy of colour. We also utilized shadowing during the re-touching process...

Design Identity created a relaxed and realistic shoot of the pants range of a fashion label who’s product focus on relaxed fits and simplicity. By allowing each product to sit naturally, with creases or the uneven bow our team was able to translate the brand's...

The seamless flat lay production of this elegant range iterates it’s lavish and extravagant collection from an up-market fashion label. All products are styled as they would sit on a model from flawlessly streamlined skirts to relaxed fitting skirts with subtle shadowing highlighting pleats, pockets,...

We created a flat lay which promoted the bold and brilliant features and patterns in each product of the brand's summer collection. The product range was created to have a relaxed feel which was translated by the smallest details, from the uneven tie to the...