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We are Sydney’s experts who create high-quality content for advertising, online model imagery, website design and development, graphic design and videography. For any enquiries, contact us on (02) 8339 0130 or email us at bookings@designidentity.com.au....

We designed and created this advertising image from the model choice specifically featuring darker hair to contrast the light to a dark toned backdrop. The re-touching process significantly defined muscles and the facial expression of the model to coincide and reinforce the brand's personality....

We developed the framework, including the photography and foundational retouching that went into producing this suite of images. This example was part of an advertising campaign for a globally recognised stationery manufacturer. The composition captures a creative spark, whilst drawing the eye to the brands...

This project involved producing a series of varied photographs. These included flat lay images, studio and location shooting.  The star of the day was a stylish, modern recyclable drink bottle for people always on the go. We composed these images in order to accurately reflect...

For this high-end fashion brand’s social media advertising shoot, our team played around with different coloured backdrops, ranging from a vibrant red, a neutral sand tone, to a pastel yellow, blue and purple. The stark contrast in these backdrops created variety in our photos, making...

In an increasingly technological world, utilising effective content has never been more important to your brand. Rapico, a sportswear company with simple, comfortable and affordable pieces, did just this. We created beautiful photographs that highlighted the product in our studios, as well as in the outdoors....

As Fastways Couriers transitioned to Aramex, we were asked to help them with their rebranding. In our on-site studio we shot their new look and captured what the brand wanted to achieve with our team of creative professionals. — We are Sydney’s experts who create high-quality content...

BLACK AND WHITE IMAGES CREATE THE RIGHT AMBIENCE When setting the scene in line with this client’s brand image, our creative team envisioned an outcome that portrayed the garments as comfortable, yet fashionable. To adapt to our client’s visual desire, we captured the garments in an...

CREATING CONTRASTS TO MAKE A FASHION SHOOT POP When capturing this campaign, we brought a new ambience to this client’s brand. Our creative team contrasted the fashion brand’s bold dresses against a white wall to emphasise the pattern and styling detail of the garments. With experience...

STYLING IS KEY TO ATTRACTING ATTENTION Creating a character is one way to effectively emphasise a brand’s product. Using a female model, our character came to life with the help of clothes and styling. Our styling direction included model poses, using shadows, and an understated setting...