This week we got the opportunity to help a famous global Australian-owned menswear brand. With a new season just around the corner, the brand launched their new winter collection which was used for their online store. As seen in video footage, Design Identity supported the......

JOE BANANAS Originally a small luxury fashion brand created in Sydney, Joe Bananas has quickly developed and established their unconventional brand image with their colourful and unique textiles. From Hawaiian t-shirts to custom-made suits, each piece of clothing draws inspiration from the natural beauty of......

We collaborate with diverse brands and clothing companies from all over the world. Our highly experienced team understands and recognise worldwide trends to ensure your brand keeps its spot in this ever-growing market. Check out our behind the scenes footage. As one of Sydney most......

Top 5 Tips to Get Your Social Media Photos right The biggest trend for advertising and engaging with your business’ target market is through social media. Nearly half of the world’s population are using different online platforms. On Instagram alone, 80% of users follow at......

BTS of Design Identity’s Christmas Greeting GIF GIF, also known as Graphics Interchange Format is a popular way to promote your products, it pushes the boundaries of what a single image can do. Having a gif in your website or your email can make them......

As the seasons change, creating relevant and engaging visual content for your clients and audience is a necessity. By utilising appropriate colours, iconography and styles, any composition can exude Summer to the audience. Let the change of a warm season breeze into your photography with......

The Transformation of Fastway Couriers   Rebranding a nationally recognized company is a precarious task to undertake with their customer’s perception of their brand’s identity at risk. However, when done correctly there are numerous benefits and opportunities that come with it. This could introduce a......

The fashion industry has been evolving for centuries – from the hippie phase to the punk phase to the denim phase, etc. Fashion is art and trends have been evolving in the fast-paced world full of technology and innovation. Consumerism has risen due to more......

A brand’s website design inherently reflects its brand identity and plays a critical role in allowing companies to achieve a strong online presence. It is even considered an asset with the ability to drive business success and long-term viability. Therefore, developing an impressive user interface......

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