Top 5 Tips to Get Your Social Media Photos right The biggest trend for advertising and engaging with your business’ target market is through social media. Nearly half of the world’s population are using different online platforms. On Instagram alone, 80% of users follow at......

BTS of Design Identity’s Christmas Greeting GIF GIF, also known as Graphics Interchange Format is a popular way to promote your products, it pushes the boundaries of what a single image can do. Having a gif in your website or your email can make them......

As the seasons change, creating relevant and engaging visual content for your clients and audience is a necessity. By utilising appropriate colours, iconography and styles, any composition can exude Summer to the audience. Let the change of a warm season breeze into your photography with......

The Transformation of Fastway Couriers   Rebranding a nationally recognized company is a precarious task to undertake with their customer’s perception of their brand’s identity at risk. However, when done correctly there are numerous benefits and opportunities that come with it. This could introduce a......

The fashion industry has been evolving for centuries – from the hippie phase to the punk phase to the denim phase, etc. Fashion is art and trends have been evolving in the fast-paced world full of technology and innovation. Consumerism has risen due to more......

A brand’s website design inherently reflects its brand identity and plays a critical role in allowing companies to achieve a strong online presence. It is even considered an asset with the ability to drive business success and long-term viability. Therefore, developing an impressive user interface......

A basic guide on setting up product flat lay photography For any business with products to sell, being innovative and creative in photography is essential for success, in capturing products in ways that will attract consumers attention and conveys the brand’s image and values can......

“If you’re in a business, you’re in the business of graphic design.” Graphic design is essentially communicating between your business and your audience. Therefore it is critical to make business designs that create a positive and lasting impression. The first graphic a consumer sees maybe......

There is no doubt that visual representations of a product will boost sales. That’s why every eCommerce website you visit will provide you with hundreds of photos revealing their products in different colours and from different angles. But is simple photography as far a business......

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