Kids Swimwear: A Campaign Case Study

It’s not often that we get to work with specialised clothing pieces such as swimwear, let alone with kids. Our photography campaign with kids swimwear was a first for us, and it was an amazing experience. The highlight of the campaign was how well the kids worked together and how much fun they had on set.

When settling on the direction of this campaign, we decided to capture the innocence and joy of childhood. We styled the kids in bright colours and patterns, and used natural lighting to create a cheerful atmosphere. The results were images that truly reflect the happiness of childhood.

It was important for us to show that swimwear can be both stylish and functional. We wanted to showcase the different pieces available in the collection, and as a result, worked with chilren from a wide range of ages to showcase as many swimwear pieces as we could.

The floral patterns were another unique point about the swimwear, and to highlight the beautiful pattern, we paired the swimwear pieces and models with baskets of fresh flowers. This not only created a cheerful and lively atmosphere, but also highlighted one of the main selling points of the swimwear.

Directing the children to pose was a challenge, but providing props such as building blocks and table tennis rackets not only enhanced the image, but also kept the young kids busy for our photographer to capture some great images.

Overall, it was a fun and rewarding experience with kids swimwear, and we look forward to working with similar products and models in the future.

We are Sydney’s experts who create high-quality content for advertisingonline model imagery, website design and development, graphic design and videography. For any enquiries, contact us on (02) 8339 0130 or email us at


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