How We Perfect Ecommerce Photography

Ecommerce photography is one of the most important kinds of photography out there since it involves taking photos of products that will be used for advertising and/or selling purposes. Due to its importance, it’s also imperative that companies and distributors understand how to best use and apply ecommerce photography to their products and campaigns.

In this article, we’ll give you a detailed run-through of how the professionals at Design Identity execute ecommerce photography, and how we apply our expertise to achieving top notch photos for various campaigns.

It’s all in the direction

Our experienced photographers know exactly how to direct models and products to capture your target audience’s attention. We understand how important first impressions are in ecommerce and will make sure that your products are showcased in the best light possible.

In our latest ecommerce lingerie photography shoot, we made sure to capture a mixture of both candid and posed shots to show off the intricate details of the garments, while also giving potential customers a sense of how the products might look on them.

This shoot was for an online retailer specializing in luxury lingerie, so we made sure to use lighting and angles that would highlight the delicate nature of the products.

The power of post-processing

After the photo shoot is complete, our team will go through each image and make color adjustments, remove any blemishes, and even change the background if necessary. We want to make sure that your photos are absolutely perfect before they’re released to the public.

Our post-processing capabilities are what set us apart from other ecommerce photography studios. We take the time to make sure that each image is edited to perfection so that your products always look their best.

The end result is a collection of beautiful, high-quality images that are ready to be used for your ecommerce site, social media campaigns, or even print ads.

Using the right equipment

It’s also important to invest in the right types of equipment when it comes to ecommerce photography. Our team uses only high-end cameras and lenses, as well as top-of-the-line lighting equipment, so we can ensure that every shot is crisp and clear.

When you choose Design Identity for your ecommerce photography needs, you can rest assured that you’re getting the best possible quality. We’ll work with you to understand your vision and then do everything in our power to make it a reality.

We are Sydney’s experts who create high-quality content for advertisingonline model imagery, website design and development, graphic design and videography. For any enquiries, contact us on (02) 8339 0130 or email us at

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