19 Feb Fashion Label Shoot by Design Identity
We recently shot the Spring Summer range 2017/2018 for an amazing fashion brand. We designed and captured both the eCommerce and Campaign photography for their new range.
Our talented team of stylists, photographers and retouchers transformed the clients brief into a minimalistic and modern photoshoot designed and set up at the Design Identity Alexandria Studio.
This brand is known for its soft, simplistic and classical design, which is why we choose to capture the spring and summer collection on a blank background. We selected various colours light and dark to broadcast the garments and ensure they are the star of the image. We incorporated basic props such as boxes and flowers to give the images depth while utilising the shadows and numerous angles, model positioning and facial features.
Take a look at the finished shoot below.
Does your brand require eCommerce or Campaign Photography? At Design Identity, we offer hire of a full or half day studio hire. Contact us for more information.