We are a unique creative agency who specialise in fashion and unlike others, we address all facets of advertising and eCommerce photography & videography. From our on-site studio we have perfected product, commercial, flat lay and ghost mannequin photography and encorporate graphical projects within our work. Making us unique and at the forefront of the ever-evolving industry. We are independent and versatile, who can work with clients in all industries. And create and produce high-end solutions to promote growth and increase sales to all facets of the business. No matter which products or services it is that your company provides.



Design Identity was created and founded by Mark Scarrott who is a veteran in the creative industry. Despite his background in graphics, web photography, re-touching video, and motion editing he strives to continually expand his skills to all facets of the creative industry. From the conception in a Paddington Apartment to our state of the art Photo Studio, we continue to grow and exceed expectations.Please take a look at our online brochure for more examples.


Waterloo is conveniently located, it is a 10-minute drive from Sydney CBD and a short walk from the Airport or Mascot train station. Making getting us to easy no matter how far or wide you or your business is located, whether it is in Sydney or interstate. Come and relax in our open plan state of the art studio and meet our star employee Daisy the Spoodle!