Exclusively at D! Here in the heart of Alexandria, Design Identity’s studio is where it all happens. Every day, creative individuals work collaboratively to craft quality artistic representations of our clients’ brands and products. But our goal isn’t only to capture the styles and features of your...

Why we Love Model Photography (And you Should, too) With more and more consumers choosing to shop online – user experience and accurate product representation is key to converting website visitors to happy customers. This move to online shopping means that consumers are reliant on detailed...

Why Professional Product Photography Trumps DIY Product photography on websites has come a long way in the past decade. From grainy images with size issues through to DIY using lightboxes bought from e-Bay – we’ve seen it all. And so, has your customer. But they want more. They...

In order to stay at the top of your game, and remain relevant in your industry, most brands will consider a website redesign. And you should be too, to help increase traffic, target the right market and keep your audience on your site for a...

Fashion eCommerce isn’t a new idea, however, with the rise of online shopping, social network advertisements, and online shopping Apps, it is more important for your businesses success than ever before. The future of fashion eCommerce is the transition from static eCommerce photographs, to catwalks in...

Ghost Mannequin Photography is exactly how the name suggests, a method of fashion photography where the mannequin is edited out to form a 3D image of a product. To create the 3D image, photographers need to cover all angles of the garment or product before...

Enhance your product layout by creating a styled flat lay by utilising backgrounds and props to truly express your brand and product's personality. Product positioning and styling in flat lay photography can be the difference between the degree of your product’s penetration into its target...

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is...

Whether you operate within the sport, fashion, food, health and beauty or any other industry, give your brand a competitive edge with powerful videography content! Our expertise in advertising and campaign videos are unsurpassed in quality, value, creativity, and are ideal for your website, social...

Design Identity are proud to unveil the exclusive content for The Aurum Collective, who has recently launched their luxury fashion label online! Whether you’re looking to launch a new brand or improve an existing one, our dedication to sophisticated photography, versatile web design and development, and high-end...