Most recently, our team at Design Identity completed a campaign shoot with one of Sydney's local fashion brands in the Rocks. Here are a few snippets of what we got up to. [video width="1080" height="1920" mp4="https://designidentity.com.au/wp-content/uploads/2022/04/IMG_0154.mp4"][/video] Fashion photography is a whole other playing ground, involving creative direction,...

Nowadays, a few simple photos in your advertising brand campaign might not be enough to promote and gather exposure to the levels you're looking for. In fact, according to HubSpot, 72% of customers would rather learn about a product or service by watching a video. Not...

When it comes to the Fast-Moving Consumer Goods (FMCG) industry, presentation and visuals are incredibly important. Think about it - who would want to purchase a product that doesn't look appetising or desirable? This is where food advertising photography comes into play. If you run an...

Large, conference-type events are always in need of an experienced and professional photographer, not only for memory's sake, but also for future marketing and exposure opportunities. If you're hosting a convention and need top-notch headshot and event photography services, our team at Design Identity have got...

Our most recent advertising photography campaign featuring top audio equipment brand JBL and some of Australia's most loved individuals, we took the time to get to know the products and the people behind them to produce captivating, campaign-leading photos. Our experience and expertise in advertising photography...

Photography and photo-retouching are important skills individuals should learn in today’s age of digital and visual communication. Especially in the case of business owners who need to incorporate high-quality photos into their business. There are a few common photography and retouching mistakes that you can’t...

Are you an Australian restaurant business looking to start providing online delivery services? Well, it may be time to consider investing in high-quality food photography. When it comes to the popular online food delivery apps such as UberEats, Menulog, and Doordash, most offer you the option...

Design Identity is a LGBT+ friendly photo studio, heavily involved in providing the Sydney LGBT+ community with a visual outlet for their stories and messages. Whether you are looking for unique product photos, or model photo shoots with positive and memorable experiences, you can find...

Black and white photography - or monochrome - is a unique, aesthetic approach to the art of photography. Despite being limited in colour, black and white photography can create interest through its various juxtaposing shades and engaging focus points. In some business circumstances, black and white...