The Transformation of Fastway Couriers   Rebranding a nationally recognized company is a precarious task to undertake with their customer's perception of their brand's identity at risk. However, when done correctly there are numerous benefits and opportunities that come with it. This could introduce a new flow...

The fashion industry has been evolving for centuries - from the hippie phase to the punk phase to the denim phase, etc. Fashion is art and trends have been evolving in the fast-paced world full of technology and innovation. Consumerism has risen due to more...

A brand's website design inherently reflects its brand identity and plays a critical role in allowing companies to achieve a strong online presence. It is even considered an asset with the ability to drive business success and long-term viability. Therefore, developing an impressive user interface...

A basic guide on setting up product flat lay photography For any business with products to sell, being innovative and creative in photography is essential for success, in capturing products in ways that will attract consumers attention and conveys the brand's image and values can benefit...

“If you’re in a business, you’re in the business of graphic design.” Graphic design is essentially communicating between your business and your audience. Therefore it is critical to make business designs that create a positive and lasting impression. The first graphic a consumer sees maybe a...

There is no doubt that visual representations of a product will boost sales. That's why every eCommerce website you visit will provide you with hundreds of photos revealing their products in different colours and from different angles. But is simple photography as far a business...

Inside Design Identity Photo Studio One picture can tell a thousand stories. Your brand is your story and it’s the most important story to tell. Design Identity is a creative studio revealing the 6 most important steps in a professional photo shoot to help you tell...

It's Finally Here! https://youtu.be/np5Wwl1J1c8 Now, this is something you don't want to miss. Showcasing the latest and greatest work of Design Identity. We are an Australian design agency that has been creating a digital-first marketing experience that drives business results. This showcase reveals the level of quality and...

A day of furniture photography in Alexandria Studio Here at Design Identity, we provide the best of both worlds! With quality photography services as well as a professional and enjoyable atmosphere. And when it comes to furniture photography we make no exceptions. The idea of lugging...

Detail is Key The challenge of standing out against your competitors is one that plagues every industry and brand. And in this competitive market of brand development and advertising, attention to detail is the key to success. To push the boundaries of generic photography and elevate...