Most recently, our team at Design Identity completed a campaign shoot with one of Sydney's local fashion brands in the Rocks. Here are a few snippets of what we got up to. [video width="1080" height="1920" mp4="https://designidentity.com.au/wp-content/uploads/2022/04/IMG_0154.mp4"][/video] Fashion photography is a whole other playing ground, involving creative direction,...

Nowadays, a few simple photos in your advertising brand campaign might not be enough to promote and gather exposure to the levels you're looking for. In fact, according to HubSpot, 72% of customers would rather learn about a product or service by watching a video. Not...

When it comes to the Fast-Moving Consumer Goods (FMCG) industry, presentation and visuals are incredibly important. Think about it - who would want to purchase a product that doesn't look appetising or desirable? This is where food advertising photography comes into play. If you run an...