Fashion eCommerce isn’t a new idea, however, with the rise of online shopping, social network advertisements and online shopping Apps, it is more important for your businesses success than ever before. The future of fashion eCommerce is the transition from static eCommerce photographs, to catwalks in...

Be part of the trade show that explodes with colour and life, providing Australia's creatives with the best place to network and source new products for a successful 2017! Design Identity will be taking free product photography for all attendees, not to mention we'll be giving tips and tricks...

Client Snapshot: The Ultimate Photography Experience for Nike and Hurley Model Look Book Photography From shoot set up, style and makeup, to capture and post-production, ensure beautifully captured content with Design Identity's recognizable model imagery. Model Ecommerce Photography Whether requiring white or grey backgrounds, colour corrections, removing imperfections, cropping or templating,...

With only 6 weeks till Christmas, it’s crucial now more than ever to make sure your end of year promotional photography is ready for this busy sales period. Design Identity are leaders in creative flat lay and product styling photography guaranteed to generate more traffic,...

Design Identity recently collaborated with Urban Sport for an advertising campaign capturing high-quality photography for the brand’s summer collection! Our photographic professionals shot ghost mannequin images, on-location models and a behind-the-scenes video for the popular athletic brand which are currently being used to increase their online conversion rates, advertisise their brand,...

Is your eCommerce Valentines Day ready? $86 is the average amount that the typical Australian romantic spends on Valentines Day each year, and with the increasing popularity of digital channels to make these purchases, high-end visual communication is essential for your online sales! As the leaders in...

With the Women’s Grand Final being held this Saturday (1pm) and Men’s this Sunday (4pm), the Australian Open is undeniably an international event where performance meets style! We’ve seen many sporting talents showcase fashion aces this year, and as the official outfitter of the event, Lacoste brings the spirit...

Design Identity had the pleasure to photograph for the Guess e-commerce wholesale shoot. Always a pleasure shooting with the Guess team, have a sneak peak at what we got up to in the studio!  For more information please contact us on: bookings@designidentity.com.au (02) 8339 0130 Or visit us at: Warehouse 5, 80 O’Riordan Street, Alexandria,...