In order to stay at the top of your game, and remain relevant in your industry, most brands will consider a website redesign. And you should be too, to help increase traffic, target the right market and keep your audience on your site for a...

Fashion eCommerce isn’t a new idea, however, with the rise of online shopping, social network advertisements and online shopping Apps, it is more important for your businesses success than ever before. The future of fashion eCommerce is the transition from static eCommerce photographs, to catwalks in...

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is...

Design Identity are proud to unveil the exclusive content for The Aurum Collective, who has recently launched their luxury fashion label online! Whether you’re looking to launch a new brand or improve an existing one, our dedication to sophisticated photography, versatile web design and development, and high-end...

Client Snapshot: The Ultimate Photography Experience for Nike and Hurley Model Look Book Photography From shoot set up, style and makeup, to capture and post-production, ensure beautifully captured content with Design Identity's recognizable model imagery. Model Ecommerce Photography Whether requiring white or grey backgrounds, colour corrections, removing imperfections, cropping or templating,...

With only 6 weeks till Christmas, it’s crucial now more than ever to make sure your end of year promotional photography is ready for this busy sales period. Design Identity are leaders in creative flat lay and product styling photography guaranteed to generate more traffic,...

Design Identity recently collaborated with Urban Sport for an advertising campaign capturing high-quality photography for the brand’s summer collection! Our photographic professionals shot ghost mannequin images, on-location models and a behind-the-scenes video for the popular athletic brand which are currently being used to increase their online conversion rates, advertisise their brand,...

With the Women’s Grand Final being held this Saturday (1pm) and Men’s this Sunday (4pm), the Australian Open is undeniably an international event where performance meets style! We’ve seen many sporting talents showcase fashion aces this year, and as the official outfitter of the event, Lacoste brings the spirit...

Design Identity had the pleasure to photograph for the Guess e-commerce wholesale shoot. Always a pleasure shooting with the Guess team, have a sneak peak at what we got up to in the studio!  For more information please contact us on: bookings@designidentity.com.au (02) 8339 0130 Or visit us at: Warehouse 5, 80 O’Riordan Street, Alexandria,...