(02) 8339 0130
bookings@designidentity.com.au
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Men jumper

Category
Flat lay, Men jumper, Photography
About This Project

The flat lay campaign created for a menswear label included both workwear and casual apparel. The workwear range which included high visibility strips which were flat pressed and illuminated to show the rigidity and colour contrast. The casual wear was styled to demonstrate the comfort by the use of shadows showing how the arms of a jacket or the looseness of the legs featured in the casual pants. Exhibiting exactly how it would sit as if it was modeled and worn in real life.