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bookings@designidentity.com.au
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Lookbook_08

Category
Model Lookbook, Photography
About This Project

We choose to capture the summer apparel range on a white background to replicate sunlight and communicate the lightness of the material which is suggestive of the comfort of each product. We selected a model with tanned skin who is representative of the fashion labels target market. We used lighting and contrast to accentuate the model’s complexion and mimic the appearance of each product as if it was worn outside.