How we shot the range Our team of designers chose to utilise a traditional Flat Lay photography method to capture the range. Organising the bags in a symmetrical line replicated and ensured they were easily comparable products within the range. Our graphic designers and re-touchers worked...

At Design Identity, we have photographed bottles for a number of well-known beverage companies supplying; Vodka, Wines, Champagne, Beer, health drinks and more. Unfortunately, there is no ‘one size fits all’ approach to shooting bottles because effective bottle photography must encompass the brand’s unique personality. See...

In order to stay at the top of your game, and remain relevant in your industry, most brands will consider a website redesign. And you should be too, to help increase traffic, target the right market and keep your audience on your site for a...

If you look at the world’s leading brands such as Apple or Microsoft, over time, they have in some way altered their company branding. Whether it is every two years or ten years, you can visibly see the progression from where they were and where they...

[embed]https://www.youtube.com/watch?v=NBJXxUm6Xpw&t=23s[/embed] First things first. What is a responsive website you may ask? A responsive website is one that has been designed to adapt and be readily accessible to all devices. No matter if you are using a Desktop Computer, A Mobile Phone, Tablet or TV. Most...

Lookbooks work as an effective eCommerce arsenal to increase the broadcasting of your brand or product range. The presentation of your products can be the difference between your brand's success or failure. Creating a fashion lookbook involves more than what meets the eye, apart from...

With only 6 weeks till Christmas, it’s crucial now more than ever to make sure your end of year promotional photography is ready for this busy sales period. Design Identity are leaders in creative flat lay and product styling photography guaranteed to generate more traffic,...