In order to stay at the top of your game, and remain relevant in your industry, most brands will consider a website redesign. And you should be too, to help increase traffic, target the right market and keep your audience on your site for a...

Fashion eCommerce isn’t a new idea, however, with the rise of online shopping, social network advertisements and online shopping Apps, it is more important for your businesses success than ever before. The future of fashion eCommerce is the transition from static eCommerce photographs, to catwalks in...

Ghost Mannequin Photography is exactly how the name suggests, a method of fashion photography where the mannequin is edited out to form a 3D image of a product. To create the 3D image, photographers need to cover all angles of the garment or product before...

Enhance your product layout by creating a styled flat lay by utilising backgrounds and props to truly express your brand and product's personality. Product positioning and styling in flat lay photography can be the difference between the degree of your product’s penetration into its target...

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is...

Whether you operate within the sport, fashion, food, health and beauty or any other industry, give your brand a competitive edge with powerful videography content! Our expertise in advertising and campaign videos are unsurpassed in quality, value, creativity, and are ideal for your website, social...

Design Identity are proud to unveil the exclusive content for The Aurum Collective, who has recently launched their luxury fashion label online! Whether you’re looking to launch a new brand or improve an existing one, our dedication to sophisticated photography, versatile web design and development, and high-end...

Be part of the trade show that explodes with colour and life, providing Australia's creatives with the best place to network and source new products for a successful 2017! Design Identity will be taking free product photography for all attendees, not to mention we'll be giving tips and tricks...

Client Snapshot: The Ultimate Photography Experience for Nike and Hurley Model Look Book Photography From shoot set up, style and makeup, to capture and post-production, ensure beautifully captured content with Design Identity's recognizable model imagery. Model Ecommerce Photography Whether requiring white or grey backgrounds, colour corrections, removing imperfections, cropping or templating,...

With only 6 weeks till Christmas, it’s crucial now more than ever to make sure your end of year promotional photography is ready for this busy sales period. Design Identity are leaders in creative flat lay and product styling photography guaranteed to generate more traffic,...