Fashion eCommerce isn’t a new idea, however, with the rise of online shopping, social network advertisements and online shopping Apps, it is more important for your businesses success than ever before. The future of fashion eCommerce is the transition from static eCommerce photographs, to catwalks in...

If you look at the world’s leading brands such as Apple or Microsoft, over time, they have in some way altered their company branding. Whether it is every two years or ten years, you can visibly see the progression from where they were and where they...

[embed]https://www.youtube.com/watch?v=NBJXxUm6Xpw&t=23s[/embed] First things first. What is a responsive website you may ask? A responsive website is one that has been designed to adapt and be readily accessible to all devices. No matter if you are using a Desktop Computer, A Mobile Phone, Tablet or TV. Most...

Lookbooks work as an effective eCommerce arsenal to increase the broadcasting of your brand or product range. The presentation of your products can be the difference between your brand's success or failure. Creating a fashion lookbook involves more than what meets the eye, apart from...

Ghost Mannequin Photography is exactly how the name suggests, a method of fashion photography where the mannequin is edited out to form a 3D image of a product. To create the 3D image, photographers need to cover all angles of the garment or product before...

Enhance your product layout by creating a styled flat lay by utilising backgrounds and props to truly express your brand and product's personality. Product positioning and styling in flat lay photography can be the difference between the degree of your product’s penetration into its target...